Textbook: Mauro Guillen (2016). Global Turning Points. United Kingdom: TJ International Ltda. Padstow Cornwall
Pro Writing Aid – Grammar Checker
OneCampus login – onecampus@upn.demo – Onecampus123
Introduction: Global Business Speaks English
Syllabus:
Omar Maguiña 2020 Presentation to Business Trends Class
Week 1: Globalization and its impact on global business
Reading: Global Turning Points, Chapter 1
Optional Reading:
Trade in value added: what is the country of origin in an interconnected world?
Week 2: Changes in the structure of consumption: The aging of society and access to new markets
Reading: Global Turning Points, Chapter 4
More Americans Are Single Than Ever Before—And They’re Healthier, Too
Optional Reading:
Week 3: Exporting companies and adaptation to market changes
Week 4: Business trends and opportunities in the international market
Guide to Case Analysis Handout
The World in 2025 – European Commission
https://www.files.ethz.ch/isn/94769/2008_11_Global_Trends_2025.pdf
Week 5: A global economy out of balance: The road to the crisis
Hispanic dropout rate hits new low, college enrollment at new high
Week 6: The rise of the emerging-market multinationals: A new type of company?
Week 7: A disparate world: Inequality and poverty
Week 8: Case study. Midterm Exam
Business case Study:
Guide to Case Analysis Handout
Week 9: From dictatorship to democracy and failed states
BT Session 09 Dictatorship Democracy Failed States
Week 10: The rise of the global middle class
BT Session 10 The Rise of the Global Middle Class
Week 11: The transformative power of technology
BT 11 The Transformative Power of Technology
Podcast: Digital Manufacturing – The Economist
Week 12: T2 Presentation of a company’s innovation project considering a specific trend
Week 13: New technologies and the labor market
Podcast: Digital Skills – The Economist
Technological Innovation: The challenge for labour
Week 14: The quest for sustainability
Week 15: The global powers of the twenty-first century
Week 16: Final Exam

